My story for the National Football Foundation's Football Matters was published Jan. 19, 2017. Bruce, who played at UCLA and with the Dallas Cowboys, passed away Oct. 18, 2018. By TOM SHANAHAN The Walton surname and basketball remain synonymous from Bill Walton’s Naismith Hall of Fame career, but once there was a time when “Walton” was a football identity. That was true in San Diego and at UCLA. Bill Walton is one of basketball’s all-time greats that grew…