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Listen to my partners for Name, Image and Likeness videos, and their endorsements of “Raye of Light” and “The Right Thing To Do.” They explain Michigan State’s leading role in college football integration and the influence of Duffy Daugherty’s 1950s and 1960s teams on the rest of college football. Michigan State’s influence begins with Gideon Smith, who is in the Hall of Fame at three schools: Michigan State, Ferris State and Hampton University.

Michigan State golfers Katie Lu and Brooke Biermann

The Jimmy Raye documentary they mention debuts at 8 pm ET, on February 7 on the NFL Network.

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Ferris State football players Marcus Taylor and Marshawn Lee

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Twitter post from Ferris State football’s back-to-back NCAA Division II championship teams, Marcus Taylor and Marshawn Lee, January, 16. 2023.

Listen to my @FerrisFootball #NIL partners who won 2nd @NCAADII title. They endorse my books on #True1960sPioneers college football integration & highlight Gideon Smith, who played at Ferris & @MSU_Football@marcsrt12 @flashyshawnn https://t.co/3CEC0WnyN2https://t.co/nyLE5tyEkS

— Tom Shanahan (@Shanny4055) January 16, 2023

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Twitter post from Michigan State women’s golfers Brooke Biermann and Katie Lu, May 12, 2022.

Tom Shanahan on Twitter: “Now that @MSU_WGolf freshmen Brooke Biermann and Katie Lu have finished their first season, they did some #NIL work for me before returning home. They discussed their summer reading list. @MSU_Football #True1960sPioneers https://t.co/mNd9bZwRGb” / Twitter

Now that @MSU_WGolf freshmen Brooke Biermann and Katie Lu have finished their first season, they did some #NIL work for me before returning home. They discussed their summer reading list. @MSU_Football #True1960sPioneers pic.twitter.com/mNd9bZwRGb

— Tom Shanahan (@Shanny4055) May 12, 2022